New Version of Google Analytics Released

Google has announced a new version of Google Analytics that will begin rolling out to accounts over the next month. The new version improves the usability and functionality with a redesigned interface based on user feedback.

As a Google Analytics Certified Partner we have been testing out the new version and there are clear improvements in the flexibility, speed and simplicity of the new version.

Watch our walk through of key new features and reports on YouTube;




New Features Include;

  • New type of custom report called 'Flat Table'
  • Simplified creation of custom reports
  • Sticky filters applied to custom reports
  • Trigger goal conversions based on events
  • Term Cloud report for keywords and referrals
  • Sticky reports as you switch accounts
  • Simplified creation of advanced segments
  • Improved account, profile and settings management

Overall Benefits Include;

  • Quicker navigation
  • Improved usability
  • Faster interface

To access the new version of Google Analytics look for 'New Version' next to your email and settings link. If you don't have access you can also register for access.

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Posted on Monday, March 21, 2011

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