Benchmarking reports in Google Analytics
The Google Analytics benchmarking reports are now available for those of us who have opted in to anonymously share our data. The reports are available within the Visitors report section.The benchmarking reports include:
- Visits
- Pageviews
- Average pages per visitor
- Bounce rate
- Average time on site
- Percent of new visitors
An example of an site under-performing in comparison to the benchmark:
An example of a site that is better than the benchmark:
By default the initial benchmarking reports compare your site to "all sites of a similar size". To get the juicy reports and really see how you are performing you need to select "Open category list" and select a category that is the closest match to your industry. It is also a good idea to take a look at your data in comparison to other industries, for example, a winery could check their data against Food & Drink > Alcoholic Beverages > Wine and Travel > Attractions & Activities.
The available categories are expanding rapidly, so even if you do not currently see your industry, check the report in the couple of days and you might be pleasantly surprised.
Benchmarking category selection tool:
Labels: Google Analytics, new Google Analytics features
1 Comments:
I really like this tool. It has helped me to identify some issues causing a high bounce rate that I would of other wise never have have realized. I have a detailed article on Benchmarking your blog that can give you some ideas on how to better use this great tool. Keep in mind though, this applies to all web pages, not just blogs.
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