Four new features have been added to Google Analytics to coincide with the new Google Analytics interface maturing from beta to its final release. Until July 18, the previous Google Analytics interface was still available to facilitate transition to the new Google Analytics interface, also known as 'Google Analytics beta interface' and 'Google Analytics 2.0'.
Map Overlay
The Map Overlay report links to countries, rather than subcontinents. This allows you to more quickly navigate to regional specific data. For example, to access data for Australia previously you would click on the map to present Oceania, then on Australia and New Zealand and finally on Australia. Now you simply click on Australia to present the statistics for Australia.
Content by Title
The Content by Title report now presents the URL when you drill-down to a particular page. This allows you to see the URL for a particular page and identify where that page lies within your website. This is especially useful for a technical analysis of the website, for example you can now easily fix pages with identical titles.
Segment menu
The Segment menu as been added to Content reports. This allows you to now cross-segment by campaigns, referrals, keywords and other available segments for pages and sets of pages.
Quickly access table rows
A new 'go to' box has been added to reports with tables. This allows you to enter the row number you wish to view and jump to the particular row. This is especially useful with longer reports and allows you to navigate data more efficiently.
Labels: Google Analytics, new Google Analytics features
Google Analytics is a service provided by Google that allows you to view and interact with detailed information about the visitors to your website.
In basic terms this information allows you to see who is visiting your website, how they are getting there and most importantly, what they are doing once they are on your website.
Why are analytics important?Being able to access relevant data about your website visitors is important because it will allow you address a range of marketing issues, relating both to your website and your business as a whole. You will be able to track online and offline marketing campaigns, understand what customers and prospective customers are looking for and pinpoint areas of your website that need improvement.
Understanding and utilising relevant analytics about your website visitors will allow you to make your website work harder for you, increase your ROI, generate more sales leads and allow you to better allocate resources.
Analysis and actionAccess to visitors statistics is one thing, but the true value of analytics come in the form of analysis and action. Improvements to your website should come out of a defined process and a decision based on information and knowledge. Analytics allows you to make those decisions and then measure the results.
Labels: Google Analytics
Today we are pleased to announce the launch of our
Mangold Sengers Analytics website and Google Analytics blog.
The Mangold Sengers Analytics website outlines the new range of professional services we are now offering to complement Google Analytics. These include implementation, training, support and consulting services.
Our Google Analytics blog will provide regular articles about the benefits of our analytics services, insights into using Google Analytics and all things relating to Google Analytics and website analytics as a whole.
If you have any questions or comments relating to analytics please
contact us or post a comment on this blog.
Labels: Google Analytics Authorized Consultant
