Google Analytics' new 'see searches' feature allows you to see the keywords visitors enter in your website search function.
Our company is a Google Analytics Authorized Consultant and from my perspective as Business Director the new feature not only shows what visitors are looking for on your website but also the importance of having an internal website search function.
Being able to 'see searches' is also invaluable in checking whether the content on your website is sufficient to make it worthwhile to search. If visitors are searching your website and not finding information you want them to have then there is obviously a problem with your content which needs fixing.
We also offer organizations the option of one of the most advanced internal website search functions available, Google Mini, which indexes all content, including the content of PDFs.
You can see our Google Mini advanced search function in action on the Clorox Commercial website.